Reasons For Building A Responsive Website Design

Primarily because of the convenience, comfort and ease of use that smart phones and tablets are offering, it is not really surprising why it has become a part of our day to day lives. Because of this, many businesses are exerting extra effort of ensuring that their website is responsive or in other words, can be viewed on any platform that their target market is using be it a tablet, a smart phone, laptop or a full size computer.

As a matter of fact, RWD or Responsive Web Design is the technique that is used in web designing to allow sites to respond on the orientation, platform and screen size of the device that the person is using to view the site.

Whether you believe it or not, what made a huge change in relation to the browsing behavior of browsers for the past few years are responsive designs. Also, these websites are capable of changing from one device to the other like for example, if the user switched from their tablet to smart phone, the site can adapts automatically and fits dynamically to the screen size.
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Without digging deeper to the involved technicalities in designing these kinds of websites, below are some of the many benefits of having a responsive web design.
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Number 1. User friendly – responsive sites are so fluid that it can make contents to change across all devices and screen resolutions. It has foreground images that scale together with the layout to hide and to reveal parts of images on the site. As a matter of fact, this fluidity makes it more user friendly, exquisite and accessible in comparison to the traditional sites. Users may surf your site as well no matter what environment they find themselves and with that being said, it simply increases the reach of your site.

Number 2. Consolidating business marketing efforts – various search engines are recommending people to focus on having a responsive design. Being the most popular and most used search engine, Google has explained that these responsive sites perform favorably and easy to crawl in search results.

Number 3. Cost effectiveness – using either laptops or desktops is normally more inconvenient and/or expensive compared to using mobile devices. Mobile devices offer easy and quick access to information on the move. Therefore, responsive sites are a lot more cost effective to users who are always on the go.

For businesses, they were able to reduce the cost for design and development by having a responsive design as they only need to make one site that can be viewed on different devices.